Instagram is one of the most popular social media platforms in the world right now. With hundreds of millions of people using it every month, Instagram has the potential to take your business to the next level. If the scale seems overwhelming, take comfort in the fact that there is a piece of the pie for everybody, so long as you start.
There are over 800 million monthly Instagram users. According to TechCrunch, Instagram Stories are used by half a billion people every day, and a third of their users have used Instagram to make purchases online. With every passing month, social media is playing a larger role in people’s lives and purchasing decisions, and Instagram is undoubtedly the front-runner.
There are over 55 million pictures posted on Instagram every day (source: Mind Jumpers). You can make eye-catching photos of your product or business, which can be linked to other social platforms such as Facebook and Twitter. Every day over 200 million active users of Instagram visit business profiles and make purchases. Hence, Instagram extends your reach to customers or clients (source: Lyfe Marketing).
Instagram has a rich content experience. While people do read a lot of content online, marketing with images and videos is quicker and more effective. You can also create stories, a feature that helps you showcase the entire process, making for a more genuine and comprehensive marketing approach.
Instagram is a great way to learn more about your customers. You can ask for feedback on any work-in-progress, and that has the potential to pay off immensely. The idea is that you can generate more leads through engaging potential customers, and improving your product or service for them. 75% of Instagram users go ahead to visit a website after seeing it on an ad post. Even if they don’t buy, this is useful because you can use the Instagram retargeted ad to nudge them again (source: Life Marketing).
Roughly 80% of Instagram users follow a business on Instagram – yours should be one of them! Instagram is convenient, interesting, and has the potential to take your business to the next level.