Wondering how to become an influencer? Becoming a top-notch influencer is not going to be a walk in the park. You have to put in the hard work and commitment. This article provides you with handy tools, guide and tips on how to become an influencer.
First Things First: What is an Influencer?
An influencer is simply an incredibly influential individual or an industry leader.
This is a person or brand that has established credibility, reputation or online reach within their industry or niche. That means the person can persuade others or sway opinions by the virtue of their authority, expertise and thought leadership.
There are several types of influencers, including bloggers, micro influencers, content creators, niche experts, and celebrities.
Why Become an Influencer?
In the era of social and instant-everything, influencers wield a lot of power. You can leverage your credibility, position and experience to inspire, motivate and sway opinions of your target audience. Most importantly, influencer marketing is all the rage right now, creating a huge opportunity for top influencers.
For instance, Instagram influencer Kylie Jenner can influence her 140 million followers to buy beauty & cosmetic products she approves or markets. Definitely helps when building a business worth over a billion dollars.
Best Platforms for Influencers
Instagram is the go-to platform for most influencers, commanding a 93% market share. Other important channels for influencers include Facebook, YouTube, Twitter, Snapchat, Pinterest and Periscope.
How to Become an Influencer in 5 Easy Steps
Step 1. Choose your Niche
To become a recognizable influencer, you need to cut a niche for yourself. Think beyond run-of-the-mill niches like makeup, memes, travel, electronics, etc. Your niche of choice should tickle your interest, and be related to your expertise and skill set. The more you love what you do, the more organic, and effective will be your influence.
Step 2. Choose your Platform/Channel
Unless you’re already well known, you cannot become an influencer across all channels. Your topic of influence will help determine which social platform you should use. If your influence hinges on visuals, it’s a no-brainer to choose a photo-centric platform like Instagram or Pinterest. It’s also a good idea to not spread yourself too thin – start with a twitter following, or an Instagram following, and then expand into what makes sense.
There’s only so much time in a day, and especially at the start, quality is more important than quantity.
Step 3. Create your Social Media and Content Strategies
Create a content strategy. While planning when and what to post may seem uncreative, you’ll find the opposite is true. When you post with a plan, you’ll find you can develop your ideas into ‘stories’ which are far more engaging and relatable to your audience.
Create! Of course, the most important aspect of influence, is to create attention-grabbing, original content, and tailor it to your target audience.
Be consistent. If you intend to become a blogger influencer, for instance, your content should have a uniform voice, style, and authenticity.
Step 4. Engage, Engage, Engage
It’s not called ‘Social Media’ by accident. Engaging and interacting with their audiences is where the Influencing happens. This is the unfair advantage platforms such as Instagram and Pinterest have over the traditional channels. If you intend to grow, get to know your audience, learn from them, and interact with them. Also, don’t hesitate to collaborate with established influencers to lend some credibility to your brand and content.
Step 5. Review, Refine, Repeat
Take a closer look at your numbers. Data analytics will tell you which social and content campaigns are working. Review the data to ensure that your content resonates well with your target audience.
There you have it – how to become an influencer in 5 simple steps. Remember there’s a lot that goes on in between.